Media Kit

Fact Sheet

{ Company Name }

Mad Batter Baker LLC

{ Founded }

Incorporated May 2014
Storefront Opening TBD

{ Co-Founders }

Husband-Wife Team, Nicole and Zachary Margulies

{ Description }

One-of-a-kind bakery that creates a fairytale experience for its customers with “edible art” – more than 21 enchanting flavors of cupcakes; cookies in more than 1,000 shapes, sizes and theme-designs; whimsical gifts; professional corporate gifting.

{ Location }

Addison Circle

15615 Quorum Drive
Addison, TX  75001


{ Availability }

Products available at our bakery locations, plus local delivery throughout the Dallas-Fort Worth Metroplex.

Online ordering and delivery coming soon.


The Mad Batter Baker is a topsy turvy tiered cake-shaped hat with a cherry on top.  The cherry is also used as both our website lexicon and an icon for general purposes.

Our branding text is “Wonderland” with the B’s in bolded “Darkshire.”



Medium Forest Green

HTML: #347235
RGB: 52, 114, 53
HSL: 0.34, 0.37, 0.33


Light Jade

RGB: 195, 253, 184
HSL: 0.31, 0.95, 0.86


Love Red

HTML: #E41B17
RGB: 228, 27, 23
HSL: 0.00, 0.82, 0.49



RGB: 255, 255, 255
HSL: 0.00, 0.00, 1.00
CSS Shorthand: #FFF



HTML: #000000
RGB: 0, 0, 0
HSL: 0.00, 0.00, 0.00
CSS Shorthand: #000


Metallic Gold

About Us

Mad Batter Baker is a whimsy-inspired scratch bakery specializing in delicious baked goods ranging from fanciful cupcakes to decadent tartlets, special event cakes, and other enchanting treats.

Originally founded in 2011 as Cupcakes on Command, the name was changed in 2015 to Mad Batter Baker to better represent the menu variety.  Mad Batter Baker has gained a passionate desert-lover’s following by enchanting customers with unique and inspired desserts created using only the finest ingredients.


Nicole and Zachary Margulies are the managing members of Mad Batter Baker, LLC.

The Margulies’ have been enjoying one another’s compatible weirdness for more than seven years and no less than 5,000 lattes. They are the proud parents of three rescued fur children and a slightly psychotic parrot whose vocabulary consists solely of the word “chicken.”

Nicole Margulies is the majority member of Mad Batter Baker and brings her experience as both a baker and an entrepreneur to the business. Her duties at Mad Batter Baker include store management, head baker, inventory control, employee hiring and training, and bookkeeping.

A Floridian transplant, she enjoys experimenting in the kitchen, feeding guinea pigs her more successful experiments, working out physics equations, and curling up with their pets and a good book.

Zachary Margulies is the minority member of Mad Batter Baker and brings his experience in finance, business management, marketing, and sales to the bakery on the weekends and in his spare time. He currently works as a business analyst for a local insurance liaison.

A rare Dallas native, Zach enjoys playing video games, exploring local eateries, and crunching numbers. He is a spreadsheet wizard, brilliant coder monkey, and an all-around data virtuoso. If adequately caffeinated, he could easily take over the world using his technology voodoo magic.

Social Media

Facebook Icon

Mad Batter Baker has close to 1,400 “Likes” on Facebook.

We make our daily flavor announcements here every morning, as well as post bakery news, fun promotions, contest results, etc.

Mad Batter Baker has over 700 followers on Twitter.

Both our Facebook and Instagram accounts are linked to provide cross-posting.

Mad Batter Baker uses its Instagram account to share behind-the-scene peeks of bakery life.

Mad Batter Baker uses its Pinterest account to share event photos and custom creations as well as ideas, inspirations, and concepts.

Mad Batter Baker emails a monthly newsletter announcing new products, flavors, promotions, contests, and bakery news to its over 300 subscribers.

Media and Press

Click below for the proposed concepts of the first Mad Batter Baker storefront location.
Idea Board

Additional content coming soon.

Media Contact

All media inquiries should be made to:

Nicole Margulies